LOTOFÁCIL DA INDEPENDÊNCIA

Have you ever imagined declaring a holiday any day you want?
Inspired by the desire of 10 out of 10 players of the Loterias CAIXA, we created the concept for LotoFácil da Independência (FOR YOU TO DECREE WHAT YOU WANT), which became a film on TV, content on social media, PDV material and several activations on the street with various giveaways exclusive.

Agency: Agência EA
CD: Javier Salazar
AD: Manoel D'Alessio
CW: Fabiano Soares
Client: Loterias CAIXA

Thanks :)
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