MASCOTES LOTERIAS CAIXA

Bringing a new language to Loterias CAIXA, through the launch of sports mascots. 
Where we launched a teaser campaign and official launch in various media and activations in major Brazilian sports tournaments. 
Follow here a little about the origins of LUQUE, TREVO, FORTUNA and FANI, the most engaged mascots in sport in all disciplines.

Agency: Agência EA
CD: Javier Salazar
AD: Manoel D'Alessio
CW: Fabiano Soares
Client: Loterias CAIXA
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