A NOVA CARA DO PRAZER
To speak in a more direct way about the new face of Control, we play with the expressions of pleasure and desire that people make, and use it as a way to entertain the public. The idea is to make it clear that true pleasure begins with the choice of products. So we arrive at the concept:
To speak in a more direct way about the new face of Control, we play with the expressions of pleasure and desire that people make, and use it as a way to entertain the public. The idea is to make it clear that true pleasure begins with the choice of products. So we arrive at the concept:
"The new face of pleasure - Living the new is making faces and mouths."
Art Director: Manoel D'Alessio
Copywriter: Marrysol Oliveira
Silver - Creative Young - The new face of pleasure (Prêmio Lusófonos, Portugal) 2019-2020
Thanks :)