CAIXA CULTURAL: 45 ANOS CULTURANDO COM VOCÊ
Based on the insight that Brazilian culture is alive and collective, and that every citizen can be a creative agent, we transformed the word culture into a verb through the concept CAIXA Cultural: 45 Years of Cultivating with You. This concept gave life to an IDV that represents Brazilian cultural diversity and integrates the eight CAIXA Cultural offices spread across the country.
Based on the insight that Brazilian culture is alive and collective, and that every citizen can be a creative agent, we transformed the word culture into a verb through the concept CAIXA Cultural: 45 Years of Cultivating with You. This concept gave life to an IDV that represents Brazilian cultural diversity and integrates the eight CAIXA Cultural offices spread across the country.
Role: Art Director & Designer
Agency: Agência EA
Agency: Agência EA
Thanks :)