Everyone had their first musical instrument: the BIC pen. The most democratic artistic tool of all time. The goat from school to studio. We’re reimagining this generational feeling in the Bic Box, a 4-Color BIC that turns into a portable drum machine. Just tap it on any surface and music happens. A collection of four models for different musical genres, launched within the internet and street cultural phenomenon: the freestyle rap battles.
Image & Idea course at Miami Ad School, supervised by Douglas Reis (DPZ) and Filipe Sanches (OGILVY BRASIL)

Published on Ads of the world: https://www.adsoftheworld.com/campaigns/drop-the-bic
Art Director & Designer: Manoel D'Alessio
Copywriter: Luca Tomioshi

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