Manoel D'Alessio

BREAK TUDUM

Create a campaign that highlights Netflix's iconic, classic and current content to engage subscribers and attract new ones, focusing on the entire portfolio. Everything good demands replay. On and off screen, well-told stories are invitations and well-lived experiences demand a second viewing.

With spoilers from the classics in the catalog, we will use the curiosity of knowing the end of the story and nostalgia to make people subscribe to the stream. The action will take place at bus stops and boarding stations, with the scenes broadcast in special OOH with immersive sound. During the screening of short iconic stories, the actors appear breaking the 4th wall, before the plot twist, and interacting with the audience with a lot of humor (or not hahaha). After the interaction, the actor invites the audience to live this script that he himself asked to replay.

At the end, the stories themselves are added to an exclusive list with several classic films to binge-watch.

Winner of the BUU!Awards 2025: https://www.instagram.com/p/DJku2KXvpXM/?img_index=2

Published on Ads of the worlds: https://www.adsoftheworld.com/campaigns/break-tudum

AD: Manoel D'Alessio
CW: Marrysol Oliveira
Teacher: Rafael Borna

Thanks :)